Finding exercise routines for your level can be difficult, especially if you want to try something new.
With this application, users are provided with routines, guides, interactive examples, and information to help them get into a workout of their choice.
The web app is designed to encourage people who want to get into an easy routine for physical activities.
Responsabilities
UX/UI Designer
Type
Responsive web
Timeline
10 weeks (2021)
Problem statement
Problem: Busy schedules make it impossible for people to exercise and stay active.
Goal: Engage people in an exercise routine in a gamified way to keep them motivated. Offer activities that suit their level, schedule, and interests.
Understanding the user
Who? Rebecca — Working Mother
Rebecca is a working mother of a three-year-old with a busy, unpredictable schedule.
What? Staying Consistent With Exercise
Because of her lifestyle, exercise is often the first habit she drops. Rebecca needs simple accountability and positive reinforcement to stay motivated and feel proud of her progress.
User flow: the perfect workout
Finding the right workout
Based on the persona and user stories, I created a key user flow showing how Rebecca searches and filters to find an exercise that fits her schedule and fitness level.
Low-fidelity sketches were used to quickly explore ideas and validate the flow before moving into higher-fidelity designs.
Low-fi sketches
Mood & visual design
Option 1: Urban & Fast-Paced
Inspired by the target group’s busy lifestyle, this mood board reflects a fast, urban environment.
City-based colors and gradients convey movement and speed.
Option 2: Sun & Strength
This mood board uses warm yellows and oranges to represent energy, strength, and positivity.
I chose Option 2 because it feels warm and friendly while still conveying motivation and power.
Creating the logo
Fire & strength of the sun - Logo process
Guided by the selected mood board, the logo explores themes of fire, strength, and energy.
Initial sketches explore multiple directions, leading to the final logo shown below.
Mockup
